About Us::

RBC is an innovative retail consultation offering services to both companies and individuals.

With over 45 years of retail concept development experience, we understand what motivates customers to action then interpret this understanding into tactics that modify the existing conditions to the shoppers benefit.
While advertising and promotion is an essential component of the retail mix, RBC is focused on how to use the built-environment and staff to maximise the retailerís brand.

Repeatedly the message that is used to entice customers to go shopping isnít delivered in the store, either by the staff or the surroundings leaving a demand for completing this connection.

Avoiding the often intimidating and costly techniques of the typical marketing consultant, the RBC role is to work with you on your solutions, sharing experience, proven techniques and proposing the most effective way to further utilise your current assets to both your immediate and long term advantage.

In addition, the talents of Design Environments, a long established retail design company skilled in both architectural and graphic design, is available to assist the brand objectives. Added to this, after many years in collaborative situations, RBC has associations with professional and cost effective suppliers such as shopfitters, signwriters, lighting designers, contractors, technicians and professional services who they could confidently recommend for all demands.

John MacDonald is the principal of DE/RBC::

He is highly regarded as a designer and retail observer, tracking emerging consumer behavior and direction. He brings to his clients extensive brand development experience and the ability to interpret the demands of the customer and creating a profitable and harmonised shopping experience.

John has gained a wealth of experience during his 45 years in retail. His roles have been as broad as display artist to signwriter, from store layout supervisor to merchandiser, advertising department head to marketing manager, shop manager to fashion chain supervisor, and for the last 18 years as the director of Design Environments, controlling both architectural and graphic design as well as project management.

By offering strategy to help clients to live their brand promise through presentation, independent of the eventual implementation techniques, he is best positioned to help bring about a fresh paradigm for shopping.

Creativity and innovation plays an essential role in the establishment of a strategy for a unique client identity. To be successful however, the innovation must be practical, affordable and able to be easily interrupted into the retail environment, so consideration of what is achievable is a key element of the brand creation process.